Our Services
Below we have set out the steps you can expect from each service.
The process is the same, yet the outcome is always unique!
Logo Package
1. Discovery
The discovery allows us to gain clarity on your background, goals, and audience along with a survey of your existing materials and competitor branding. We’ll then present visual examples for feedback to set a design direction. This research phase sets the direction for the design work to come.
2. Logo Testing
After completing research and establishing a direction with you, we’ll sketch and refine ideas creating 3 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in your “real world” enviroment. Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
3. Colour Specification
We’ll provide the specifications for the colours in your logo, used by printers and web developers to ensure your brand colours will match across deferent applications. Pantone, CMYK, RGB, and hexadecimal codes provided.
Brand Guideline Package
1. Discovery
The discovery allows us to gain clarity on your background, goals, and audience along with a survey of your existing materials and competitor branding. We’ll then present visual examples for feedback to set a design direction. This research phase sets the direction for the design work to come.
2. Logo Testing
After completing research and establishing a direction with you, we’ll sketch and refine ideas creating 3 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in your “real world” enviroment. Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
3. Colour Specification
We’ll provide the specifications for the colours in your logo, used by printers and web developers to ensure your brand colours will match across deferent applications. Pantone, CMYK, RGB, and hexadecimal codes provided.
4. Typography
Recommendations for brand fonts, with examples of how to use them.
5. Graphic Themes
Graphic shapes, lines, custom patterns, or other elements that flesh out your brand’s visual theme. Applied to mock applications to illustrate how they can be used.
6. Full Brand Style Guide Book
You’ll get a multi-page document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, colour palette, typography, graphic elements, messaging, and any other elements unique to your brand.
Animated Video Package
1. Discovery
We communicate with our clients to set the right expectations for their video projects. To do so, we send a detailed creative brief for them to fill. In short, the creative brief is a video production client questionnaire. It encompasses details like the video’s purpose, product features/be
2. Storyboarding
At this stage, we create sketches of illustrations that will be used in a video and discuss them with a client. The storyboarding process is critical since it helps us understand your expectations regarding a style and look of the visuals are aligned with our design team.
3. Video Production
After a storyboard and voiceover are completed, we start creating the first draft video in the process of animation production. When illustrations go alive and turn in to the eye-catching animated video, we share it with you. It is time to make suggestions and comments on the outcome so as we can improve the video to make it even more suitable for your business.
4. Sound Effects & music
When our designers and editors make all the needed revisions and improvements, our sound designer starts creating audio effects to make your video even more immersive and memorable.
We choose the most exciting sound effects and engaging explainer video music that maintains an animation’s general style and mood. The impressive audio helps maximise the retention rate and raise the audience’s interest during animated video production.
The Results
“Potato Beach are one of the most creative, forward thinking marketing agencies I have ever worked with.”
Ben Henderson-Palmer - CCO - Robotical
